The Coronavirus has ripped away conventional marketing, whether in the wine business or any business.
Yet, while we’re social distancing, we crave contact.
As marketers, now is the time to dig deep. Creativity. Imagination. Empathy. Discretion, walking the line between exploiting and community building. Do you charge for your virtual tasting? Does your “quarantine kit” have a whimsical detail or two? The goal of course is selling more wine…not having a prospective customer look up from your eblast with a cringe and a groan.
Read on to see how my client family is imaginatively evolving in these tumultuous times.
Contact me to brainstorm for your winery.