Wineries are persisting in these tumultuous times

The Coronavirus has ripped away conventional marketing, whether in the wine business or any business.

Yet, while we’re social distancing, we crave contact.

As marketers, now is the time to dig deep. Creativity. Imagination. Empathy. Discretion, walking the line between exploiting and community building. Do you charge for your virtual tasting? Does your “quarantine kit” have a whimsical detail or two? The goal of course is selling more wine…not having a prospective customer look up from your eblast with a cringe and a groan.

Stay informed, whether it’s what Bill Gates is noticing, or how The New York Times is helping its readers.

Read on to see how my client family is imaginatively evolving in these tumultuous times.

Contact me to brainstorm for your winery.

Author: corkingnapa

Julie Ann Kodmur is a second-generation Californian who was born in San Francisco and grew up in La Jolla. As an eighth grader she was the runner-up in the state spelling bee. She’s lived in Italy and New York and now lives in the Napa Valley with her family. She is a marketing and publicity consultant in the wine industry. Her business life can be seen at This is the home for the overflow. The ‘title’ is a reference to a sculpture honoring an Argentinean journalist who practiced his craft in the 1930s before literally dying for his words. No such drama here, just hopefully some provocative fun.